For a personal branding project, I wanted to create my own pizza brand. The name “Nine Lives Pizza” is inspired by my pet cat, who was also my muse for the logo’s design. For me, the phrase “nine lives” evokes a sense of resilience; I want my audience to feel as though they have to sacrifice one of their lives to eat this delicious pizza from my brand. When designing the logo, I aimed for simplicity and memorability. In Illustrator, I created claw marks that are intended to be tallying the number nine. To maintain consistency, I used the claw marks for the side of the box’s design and to elevate the cat’s schematic form.
As an accompanying piece to my “Nine Lives Pizza” design, I used a laser
cutter to embed my logo on a wooden pizza board.
